Ever watched a commercial claiming that 99.9% of bacteria will be killed, or that 4 out of 5 dentists recommend a particular brand? Numbers like these may sound convincing, but how confident can we be that they reflect the bigger picture? When it comes to market research, survey results are based on a sample of…

The conversation around online research often revolves around technology: faster fieldwork, smarter platforms, artificial intelligence, digital panels, and passive data collection. These innovations have undoubtedly transformed how research is conducted. They have also changed how quickly research findings—particularly opinion polls—reach the public. Today, survey results are no longer confined to research reports or boardroom presentations.…

As election surveys continue to attract public attention ahead of every Philippine election, questions about their influence, credibility, and proper interpretation remain just as relevant as the numbers themselves.  To encourage meaningful dialogue on these issues, the Marketing and Opinion Research Society of the Philippines (MORES Philippines) hosted its fireside chat, “Beyond Percentages: What Election…

RLR Research & Analysis, Inc. (RLR), is thrilled to announce the launch of its new redesigned website aimed at enhancing user experience and streamlining information access to its wide range of research solutions and analytical tools.