RLR Research & Analysis Inc

BRAND EQUITY

Unlocking your brand’s potential with RLR’s Brand Locksmith™

Understanding how consumers value your brand and your competitors is critical in knowing how to gain competitive advantage in the market.

Brand equity is derived based on how consumers perceive a brand, and how consumers engage with the brand. With RLR’s Brand Locksmith™, you can identify the factors that drive Consumer Perception and Consumer Engagement that will allow you to craft the key in strengthening your brand’s value.

RLR SINGULARITY™
Holistic and Integrated
Framework

 
By converging all data inputs, the RLR Singularity™ single-score is able to encapsulate the overall customer sentiment.
Each attribute is weighted by level of importance for each individual respondent, which makes the RLR Singularity™ a highly sensitive performance metric as it considers the variance of attribute relevance across each individual.
Index scores of other research agencies rely on 4 to 5 data points only.