ABOUT

RLR Research & Analysis is a market research and consulting firm dedicated to delivering business intelligence, consulting, and valuable insights, for its clients to make business judgments that are logical and in touch with the market.

Established in 2013, RLR has sustained its growth by attuning its teams to cutting-edge approaches. Since then, the company has established itself as one of the leading local firms in the market, advising the market positioning of some of the most prominent brands in the marketplace, local and multinational corporations and organizations.

RLR has its research specialization in Automotive, Social and Political, Consumer, Healthcare and Wellness, and Media among other areas of study.

Moreover, RLR delivers more than the conventional market research outfit: offering analytics, competitive monitoring services, mystery shopping, and syndicated studies.

OUR RESEARCH CULTURE

We pride ourselves in our industry knowledge, but more importantly, honesty and integrity serve our every interest– they enhance the quality of our work and are the foundation of lasting relationships. We live these values as individuals, and as a company. It’s the right way to think– for ourselves and our clients.

HEALTHY MIND AND HEALTHY BODY

Our team is composed of driven individuals who expect the best from themselves and from those they work with. While our work is important, we also strive to lead full lives outside of the office. Through educational courses, seminars, and recreational retreats, we constantly incentivize our team to improve and empower themselves and their team.

OUR VALUES

Our team is committed to providing the highest quality of outputs to our clients whilst ensuring that our team is well taken care of. Thus, in every step we take, we guarantee that our actions are guided by our core principles: integrity & quality, cost-efficiency, and malasakit.

PROFESSIONAL STANDARDS

We are dedicated to providing our clients with ethical and best-in-class research. We ensure that our insights and data are truthful, credible, and integrous. We strictly adhere to the Code of Professional Ethics and Practices set forth by the Marketing and Opinion Research Society of the Philippines (MORES).

RESEARCH COMMUNITIES

Aside from the local membership at the Marketing and Opinion Research Society of the Philippines (MORES), we also take part in international research communities, specifically the European Society for Opinion and Marketing Research (ESOMAR) and the World Association for Public Opinion Research (WAPOR).

PROMISE STATEMENT

RLR Research & Analysis gives utmost importance in providing insightful solutions derived from accurate data. We strive to support our clients in making logical business decisions grounded in market realities. Ultimately, we aspire to be the eminent partner for market research services and other research skills.

OUR HISTORY

RLR Research & Analysis was born out of the mission of making market research available to a wider market and bringing forth the importance of market research in making logical business solutions.

In 2013, RLR was established, first specializing in Automotive Studies and Qualitative Studies. Between 2014 and 2015, the company continued with growth, expanding our services, capabilities, and facilities to better serve our clients.

In 2016, RLR started catering to international clients from both Japan and Singapore, signaling our company’s growing reputation of delivering quality research and services on a global scale.

In 2020, to adapt to the changing times, RLR shifted to alternative methodologies in interviewing and established CATI stations.

RLR now has over a decade of expertise and growth, having over 400 team members in the Philippines. RLR continues to strive as one of the leading local firms in the Philippines.

THE MANAGEMENT TEAM

RUEL ROSAL

President, CEO, & Research Head

ROWENA LAYNO

COO, Field, & Finance Head

HOMER MARUNDAN

Research Director

JOEL FLORES

Research Director

ABIGAIL QUIJANO

Senior Research Manager

JEETHER DELA CRUZ

Senior Data Management Manager & Data Management Head

CRESENCIA MATIAS

Senior Field Manager

SUZETTE LOPEZ

HR & Admin Head