Please give a brief background why the company decided to conduct a market research study. What is the current landscape and how is it affecting the business? Is there any hypothesis to the issue at hand?

Please enumerate the purpose of the market research study. What particular business questions do you want to be answered by the survey?

Is this study to determine a go or no-go for an initiative? Will the data be used to measure previous efforts? Is it to get feedback / measure customer satisfaction?

Quantitative (Face-to-Face / Telephone / Internet Online) Qualitative (FGD, IDI, Ethnography, Shopper, Online option also available) RTA / Panel / Media / Political Campaigns

Who do we want to talk to? Who are your proposed target market and their respondent profile? Are there criteria for respondents? Kindly include target sample size and area breakdown (if applicable). If there are specific segments to be read, please indicate as well.

What are the different questions we are going to ask? Kindly enumerate (bullet points are okay).

When do you want to start the study? When do you need the data? Will you avail of Full Service or only up to data collection or data tabulation? We can always work backwards from date data is needed.

Please let us know your ballpark/working budget so we can tailor-fit it with your research needs.